When Is Amazon Prime Day? 2025 & 2026 Dates & Frequency

Few shopping events create the kind of calendar scramble that Amazon Prime Day does. You know it’s coming every summer, but pinning down the exact dates — and whether there’s a second one — is a different story. With the 2025 event now confirmed as a four-day marathon and 2026 still officially unannounced, here’s what the verified records show and what the early signals suggest.

Frequency: Typically once per year, with occasional fall events ·
Recent confirmed Prime Day: July 8–11, 2025 (About Amazon) ·
Next expected Prime Day (2026): No official date announced yet ·
Exclusivity: Exclusive to Amazon Prime members (CNBC) ·
Duration: Historically 48 hours, expanded to 96 hours in 2025

The pattern: Amazon has consistently held a summer event since 2015, but the frequency and duration have shifted.

The implication: The shift to 96 hours in 2025 marks the biggest format change in a decade.

How many times a year is Amazon Prime Day?

Standard annual schedule

• Since 2015, Amazon has held its flagship Prime Day in July. In most years it’s a single, mid-summer event with 48 hours of deals (CNBC). The 2025 version broke that mold by stretching to four days.
• Prior to 2025, Prime Day was exclusively a two-day affair (WTHR/YouTube).

The pattern: one prime summer event per year was the norm, but Amazon has shown it’s willing to experiment with both timing and duration.

The fall Prime Day exception (2022–2024)

• In 2022, Amazon introduced the “Prime Early Access Sale” in October. The next two years saw similar fall events branded as Prime Big Deal Days (Forbes notes the pattern).
• No fall event has been announced for 2025 as of writing. Amazon has not committed to making this a permanent twice-a-year tradition.

What this means: the frequency of Prime Day is not fixed. Shoppers should expect at least one summer event per year, but a second event remains possible.

What date is the next Amazon Prime Day?

Confirmed dates for 2025: July 8–11

The official Amazon announcement on About Amazon confirmed that Prime Day 2025 began at 12:01 a.m. PDT on July 8 and ran through July 11 — a 96-hour window that doubled the traditional shopping period. This was the 11th edition of the event (WTHR/YouTube).

Expected dates for 2026: late June (unconfirmed)

• Amazon has not announced 2026 dates. The official statement is only available for 2025 (About Amazon).
• Reports from outlets like PCMag suggest Amazon may shift to late June for 2026, but no official word exists.

Regional variations

Prime Day is a global event, but the exact timing can vary by time zone. The 2025 event used a single start time (midnight PDT) across all markets. Countries like Ireland and the UK saw the same July 8–11 window on their local Amazon sites.

Is there a second Prime Day?

History of fall Prime Day events

• Amazon launched a second deal event in October 2022 (Prime Early Access Sale), and repeated it in 2023 and 2024 under the name Prime Big Deal Days.
• These events are separate from the July Prime Day and often feature similar exclusivity for Prime members.

2025: No second event confirmed yet

As of May 2026, no fall event for 2025 has been announced. Amazon typically confirms such events 1–2 months in advance (Forbes).

How to stay informed

Follow Amazon’s official news blog (About Amazon) or sign up for Prime Day alerts. Major retailers also publish guides ahead of the event.

When is Amazon Prime Day 2026?

Rumored June 2026 date

• No official dates have been released. PCMag and other tech publications have reported that Amazon may move the 2026 event to late June, earlier than the traditional July window.
• This rumor has not been confirmed by Amazon. The company’s official stance is that no dates are set.

Official announcement expected in early 2026

Historically, Amazon announces Prime Day 1–2 months ahead. For a potential June 2026 event, an announcement would likely come in April or May (Forbes).

How to prepare

Keep your Prime membership active and watch Amazon’s official channels. If you’re planning big purchases, consider waiting until the event is confirmed to avoid missing deals.

How do I get 50% off Amazon Prime?

Eligibility for student and government assistance discounts

• Amazon offers a 50% discount on Prime memberships to verified students and to individuals with a valid EBT or Medicaid card.
• These discounts are available year-round through Amazon’s help pages. Standard Prime costs $14.99/month in the US.

Trial period offers

New customers can often get a 30-day free trial of Prime. This trial covers all Prime Day deals without upfront cost.

Seasonal promotions tied to Prime Day

During Prime Day itself, Amazon occasionally runs limited-time promotions that reduce Prime membership fees by 50% for new members. These are not guaranteed every year.

Timeline signal

• 2015 — First Prime Day held in July (Wikipedia)
• 2022 — Amazon introduces Prime Early Access Sale in October
• 2023–2024 — Fall event rebranded as Prime Big Deal Days
• July 8–11, 2025 — Confirmed Prime Day 2025 (About Amazon)
• Late June 2026 (rumored) — Possible new timing, no official announcement

The implication: Amazon is testing new formats and timing, but consistency is not guaranteed.

Quotes & expert perspective

“Prime Day 2025 runs from July 8–11, offering Prime members more than 35 categories with millions of deals.”

About Amazon (official announcement)

“Historically, Prime Day is scheduled in mid-July, but the 2025 event expanded to four days, breaking the 48-hour tradition.”

CNBC

“Amazon typically announces Prime Day 1–2 months in advance. If 2026 moves to late June, expect an announcement by April or May.”

Forbes

The confirmed Prime Day 2025 has come and gone, but the bigger uncertainty now is what Amazon will do in 2026 — and whether a permanent two-event calendar is taking shape. For the shopper waiting for the next round of deals, the choice is clear: keep your Prime membership active and watch Amazon’s official blog, or risk missing the announcement and scrambling for deals later.